The Age of ICT DIY Making Your Own Electronics

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이번에는 'Opensource Hardware(오픈소스 하드웨어)'에 대해 소개해 드리려 합니다. 이제 누구나 프로그래밍하고, 자신이 원하는 가전제품을 직접 만들어 사용할 수 있는 세상이 머지않았습니다! 프로그래밍이 모니터 밖으로 나와 이제 우리가 일상적으로 사용하는 전자제품까지 어떤 영양을 미치게 될지 알아볼까요? 박종건 선임과 함께 하는 Opensource Hardware 이야기 오늘부터 시작합니다~!
Opensource HW <1> 나만의 전자 제품을 만드는 ICT DIY 시대

여러분들께서는 가전제품에 대하여 어떻게 생각하시나요?

대부분 이미 만들어져 있는 것들을 비교하고 나에게 가장 적절한 기능과 가격대를 선택하는 물건으로 생각하고 계실 겁니다. 하지만 자기가 필요한 전자 제품이나 기구를 직접 만들어서 사용할 수 있다고 하면 믿을 수 있으신가요? 농담이나 미래의 이야기가 아닌 이미 현실화된 이야기입니다. 무언가를 만들기 좋아하는 '메이커(Makers)'들은 세상에 자신이 원하는 제품은 나와있지 않다는 생각으로 본인들이 직접 전자제품들을 만들기 시작했습니다. 여기에서 핵심적인 역할을 담당하는 것이 Opensource HW입니다.




▲ 이미 국내외로 다양한 작품들을 만들어서 전시하는 Maker Faire가 인기를 끌고 있다.

(출처 : http://www.makerfaireistanbul.com)





▲ Opensource HW가 있으면 장난감이나 로봇도 직접 만들 수 있다.

(출처 : wikimedia @kozuch)


올해 봄 ICT 분야의 세계적인 명사들이 참가 한 서울디지털포럼 2014에 뜻밖의 인사를 만날 수 있었습니다. RaspberryPi 재단의 공동 창립자이자 케임브리지대학교 컴퓨터학 교수인 앨런 마이크로프트가 연사로 한국을 방문한 것이었습니다.


그는 포럼에서 ‘모두를 위한 일상의 프로그래밍’이라는 주제를 발표했습니다. 앨런 마이크로프트는 오늘날 젊은 세대들이 스마트폰, 태블릿, 인터넷이 없는 시대를 상상할 수 없고, 너무나…

Content Recycling: How to use old content to gain new traffic in 2019

Do you know that, too? Old articles are in the archive and no longer have any use.
A few are still listed on Google. But what about the rest?
How about simply recycling your own content?
This allows successful existing content
  • reuse,
  • Save costs and
  • convey to readers in a new way.
And how that works, you can learn in the article.

Content recycling - how does it work?

The approach of this strategy is actually relatively simple: Almost every presence on the Internet that relies on content usually has a corresponding archive of articles and information. These were published in most cases once and encouraged by the various channels within their reach.
Some products may already be listed quite well on Google thanks to the links.
Instead of always producing new content and thus on the one hand to bind resources and on the other to be permanently dependent on replenishment, successful content is used again .
29% of marketers recycle existing content.
(Curata)
There are a variety of strategies. The goal is always the same:
Using good content to generate new high-quality content.

First step: analyze your own content

Typically, the forms and qualities of the content mix together on a web page or blog. There are short news articles, small topics but often also large, extensive articles which were connected with many researches and investments.

PREPARE FOR CHANGES TO THE GOOGLE ALGORITHM IN 2018, AND BEYOND

It is above all these long guides, guides and info articles that are particularly interesting for the recycling of content.
Not only do they provide depth in terms of content value, but they are usually perfect for breaking them up into different small packages.
Impressions
Items with lots of impressions are very popular with users and are great for reusing in other ways.
With the now found articles one should check how often these contents were previously shared on Facebook or Twitter. Your website analytics tool, like Google Analytics, should also check if these articles are well populated and still generate impressions. If this is the case, everything speaks in favor of reusing this content. So it seems that searchers are still interested in these topics.
It is also important to ask to what extent your own content has already been shared on other channels. Maybe the Facebook presence or the Twitter account at the time of publication were not yet in the focus of their own marketing mix? It is then that the recycling of the contents results in a simple way to attract attention to the existing readers.
Unfortunately, it is not uncommon to follow the strategy "The Trend is your friend" and let the best content from the past be dusted to present always the most current topics. So much content and information is absolutely timeless and can therefore be reused several times.

Second step: processing with new resources

Once an appropriate content has been found, an up-to-date analysis must be carried out. Are different components maybe outdated? Are there any new developments? Does the content fit with the philosophy of your own website? An update may be necessary, but almost always takes less time than the production of new content.
Now it's time to shed new light on the old content. There are a variety of methods that are available for different channels:
  • Breakdown : A long guide can be effortlessly pieced together and re-posted on the site in the form of small, patched-up articles.
  • Social media . The distribution on social media can make sense, because most visitors have not received any content and did not notice what they missed.
  • Multimedia : Podcasts, infographics, and video make it possible today to rewrite written content in a multimedia form and present it as new content.
  • Scattering : In some cases, it is also worthwhile to outsource the content on microsites or to take as a hanger for guest contributions on other pages.
The possibilities for the preparation of old contents are therefore numerous.
The goal is that a created large content can be used a variety of times on different channels.
On Facebook, a video offers , on Twitter an infographic , in another place can take a paragraph as a hanger for a guest post in another blog. In this way, the maximum is taken out of the already existing resources.

What to look for in content recycling

Of course, there are attentive readers or visitors who notice when the content is republished. Therefore one should always be honest:
If a content is timeless, then why pretend that it has been rewritten?
Especially in the repetitive cycles in various industries, it may be useful to refer again to a specific series of articles with specific information.
Sometimes the target group changes too. A few years ago, Facebook was still a point of contact for a younger group - today the cut is older. This allows the publication of other and new content using the same platform.

Conclusion on content recycling

It's expensive to constantly produce new content in the long term. And above all, it is a pity about the high-quality content, which eventually gets dusty in the archive and can only be found through any links in the search engines.
Anyone who does a good job should use it accordingly. Content recycling is one way in which costs can be saved and work can be used in an optimized way.

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