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The Age of ICT DIY Making Your Own Electronics

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이번에는 'Opensource Hardware(오픈소스 하드웨어)'에 대해 소개해 드리려 합니다. 이제 누구나 프로그래밍하고, 자신이 원하는 가전제품을 직접 만들어 사용할 수 있는 세상이 머지않았습니다! 프로그래밍이 모니터 밖으로 나와 이제 우리가 일상적으로 사용하는 전자제품까지 어떤 영양을 미치게 될지 알아볼까요? 박종건 선임과 함께 하는 Opensource Hardware 이야기 오늘부터 시작합니다~!
Opensource HW <1> 나만의 전자 제품을 만드는 ICT DIY 시대

여러분들께서는 가전제품에 대하여 어떻게 생각하시나요?

대부분 이미 만들어져 있는 것들을 비교하고 나에게 가장 적절한 기능과 가격대를 선택하는 물건으로 생각하고 계실 겁니다. 하지만 자기가 필요한 전자 제품이나 기구를 직접 만들어서 사용할 수 있다고 하면 믿을 수 있으신가요? 농담이나 미래의 이야기가 아닌 이미 현실화된 이야기입니다. 무언가를 만들기 좋아하는 '메이커(Makers)'들은 세상에 자신이 원하는 제품은 나와있지 않다는 생각으로 본인들이 직접 전자제품들을 만들기 시작했습니다. 여기에서 핵심적인 역할을 담당하는 것이 Opensource HW입니다.




▲ 이미 국내외로 다양한 작품들을 만들어서 전시하는 Maker Faire가 인기를 끌고 있다.

(출처 : http://www.makerfaireistanbul.com)





▲ Opensource HW가 있으면 장난감이나 로봇도 직접 만들 수 있다.

(출처 : wikimedia @kozuch)


올해 봄 ICT 분야의 세계적인 명사들이 참가 한 서울디지털포럼 2014에 뜻밖의 인사를 만날 수 있었습니다. RaspberryPi 재단의 공동 창립자이자 케임브리지대학교 컴퓨터학 교수인 앨런 마이크로프트가 연사로 한국을 방문한 것이었습니다.


그는 포럼에서 ‘모두를 위한 일상의 프로그래밍’이라는 주제를 발표했습니다. 앨런 마이크로프트는 오늘날 젊은 세대들이 스마트폰, 태블릿, 인터넷이 없는 시대를 상상할 수 없고, 너무나…

HOW TO MAKE THE ADS ON YOUR SITE MORE INTERESTING FOR ADVERTISERS?

HOW TO MAKE THE ADS ON YOUR SITE MORE INTERESTING FOR ADVERTISERS?

HOW TO MAKE THE ADS ON YOUR SITE MORE INTERESTING FOR ADVERTISERS?

The publishing industry had developed an excellent revenue model long before digital publishing was born . While publishers provided great content to readers, advertisers paid publishers to run ads, and readers were getting free content in exchange for viewing a few advertisements en route. The way in which advertisements fit into the model has not changed much; however, the mechanisms for executing these relationships have changed a lot.

If you're a publisher, site owner, or blogger, and you're earning advertising revenue from your site, there are two important metrics you should consider: how much your readers like your content AND the value your digital property brings to advertisers. Although it seems that these two indicators are often in conflict, in reality they are often very similar.
Below, I will share important strategies, case studies and indicators with you that you can use NOW to increase the value of your site's ads . This includes programmatic-type ads, Google ads, and any other type of ads on your site. Let's take a closer look ...

WEBSITE ADVERTISING VS. USER EXPERIENCE

"  All ads hurt the user experience  ." This statement was made this year by a senior advertising executive at a major media event. The Publisher Lab's co-host , John Cole, and I approached him after the event to provide him with evidence that he was actually wrong . I will share what I told him below.

We can now measure the user experience digitally. We do not need subjective data to determine when advertising has a negative impact on a visitor. Key user experience indicators that anyone can measure, provide important information, such as session duration, bounce rate, and page-by-visit visits. The way in which these indicators evolve according to the types of advertisements and their locations allows us to determine the elements having a negative impact on the user experiences.
Above, you can see that one of the sites we've integrated into one of our recent case studies has seen a fairly stable bounce rate until ad impressions reach the only 6 impressions per page at total. In addition, the bounce rate was lower on average with 6 impressions than it is with only one!
This information can sometimes seem counterintuitive, which is why it is crucial to rely on the data to allow us to determine the positive and negative elements for user experiences.
Does this mean that each site can simply rely on the information from this case study and thus display about 6 ad impressions per page to optimize its bounce rates? The answer is of course no. Indeed, each site is different. In fact, each user is different. Learn how bounce rate data evolved on the same site when we segmented different types of users ...

What can we draw from this data? It's just the correlation between advertising impressions and bounce rates on a site. Two factors to consider when observing ad revenue and user experience however, this clearly illustrates how these relationships manifest and correlate.
Advertisements on a site do not necessarily affect the user experience. Each site is different, but above all, each visitor is different. Nevertheless, it is essential to measure the interactions between these two factors, as they are closely linked ...

THE USER EXPERIENCE AND AD REVENUE OF A SITE ARE INSEPARABLE DATA

I apologize in advance if you have ever read articles from one of my blogs about this  ; I may already repeat some information, so I will remain concise. You will be able to learn more about the subject through the article below.
http://blog.ezoic.com/user-engagement-imapcts-ad-revenue/
Thousands of sites highlighting the science of the data we have traveled demonstrate the same thing. User experience indicators such as session duration and pageviews are directly related to higher per-session revenue (or EPMV, not to be confused with CPMs ). This means that the more users stay on the pages, and the more they visit, the more publishers get revenue from the ads displayed. It's not really a secret as long as you understand exactly how it works ...

Everything seems very simple. Measure the key user experience indicators on your site, observe how different elements affect them (layout, placement of ads, etc.) and then set your site up for profit. Simply optimize your site to get more pageviews and you'll be able to earn revenue from Google ads or any type of native ad or ad on your site.

INCREASE THE VALUE OF YOUR SITE TO ADVERTISERS

In fact, it's a bit more complicated than that. This brings us back to the roots of this article. Publishers must have two goals in mind: to provide better user experiences to visitors and higher value to advertisers.

Although user experiences are often directly related to revenue increases, this does not mean that value is increasing for advertisers. This is due to a phenomenon we call Fake UX , which recently made a lot of headlines . You can read more about the Fake UX here .
Finally, if you want to increase the value of advertising on your site to advertisers, you must be able to offer them improvements in 3 key areas ...
  • consultability
  • Click rate (CTR)
  • Campaign performance

IMPROVE THE CONSULTANCY CAPACITY FOR ADVERTISERS

Would you venture to guess whether ads on a site's page have average, low, or high readability if ... the page has a large number of visitors who quickly land on the page and return almost immediately to the previous page ? If you bet on weak consultability, you were right!

Observing page-by-visit visits gives us a good overall measure of the relationship between user experiences and the value of a site for an advertiser. However, we need to be more specific to determine the value of these pageviews . If the number of navigational bounces is high on one page, this could result in a short engagement time and fewer page views per engagement .
All of this means that a publisher might have visitors generating a large number of low-value pageviews. How does this affect the value for the advertiser? In a negative way!

Advertisers do not want to run ads on poorly viewed pages. If the time spent on the page (TOP) is low because of a high percentage of navigational bounces, the consultation of advertisements will be low too. This means that a site could fall below the thresholds of some advertisers, which would prevent competition for the advertising space of this site. This would cause the overall decline in advertising revenue on this page for this publisher.
How to improve this: by measuring the navigation rebounds and the duration of engagement . These two indicators will allow you to determine which pages are problematic for visitors. Understanding why a visitor spends less time on a page or bouncing on previous pages can help you avoid low-value pageviews that could affect the site's ability to access the site.

ADVERTISERS ALSO OBSERVE THE CTR

In the same way that low-value pageviews result in lower searchability, they also generate a low CTR. It's pretty simple, is not it? Users can not click on invisible ads. It's a bit like the story of the egg and the chicken .

CTR is another indicator that advertisers use when deciding on the placement of ads. For example, an advertiser can develop a campaign in Google AdWords so that their Google ads are reoriented across the web. However, they can add a specific condition to only show ads on sites with a certain CTR (this allows them to ensure that their targeting is correct and the budget is properly spent). This can become problematic for site owners, bloggers, and other digital publishers if they have a high number of low-value pageviews that cause low CTRs for ads on their pages.
How to improve this: by monitoring the number of pageviews with engagement per visit . This will allow you to compare the number of pageviews with engagement per visit to the average number of pageviews per visit. If the difference between the two numbers is high, a large number of pageviews may have a negative impact on the CTR.
Identify what might be causing this and test for changes to try to solve the problem.

OFFER ADVERTISERS BETTER CAMPAIGN PERFORMANCE

In the end, advertisers run ads on your site because they hope that their ads will be seen and that they will cause commitment. This means that they have a preference for the actions that visitors will perform on your site from time to time. This can be for example clicking on an advertisement or buying something.
To return to the above points, if the visitor can not see the advertisement or click on it, then it will probably not perform the desired actions. If all these indicators are globally below average, the advertiser could add you to what is called a blacklist .

This means that it will set its campaigns so that they just do not appear on your site . Some advertisers review their campaigns weekly and add to this blacklist all sites below defined thresholds. If your site is in more than one blacklist, you will see a sharp drop in competition for your site's ads. This means that advertising revenue will take a hit.
How to improve this: by making sure that the above indicators have a positive impact ...
  • Navigation rebounds
  • Duration of commitment
  • Page consultations with engagement per visit
Monitoring all of this data will help you increase the quality of your pageviews. This will make users happy and will increase value to advertisers.

MAKE YOUR SITE INTERESTING FOR ADVERTISERS AND READERS

As I mentioned earlier in the article, it is possible to simultaneously offer better visitor experiences and more value to advertisers. By providing engaging experiences to your site's users and having them visit multiple pages and engage with their content, you'll provide advertisers with better search, CTR, and performance for their site. campaigns.
Everybody wins. While this sounds simple, it can sometimes be difficult to balance all of these factors. That's why we recommend testing the changes you make to your site on different visitor segments and measuring how different changes affect each of these segments. The game could be worth the candle.

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